Plus, the company has seen an increased grocery store footprint of 18 times since March and expects to see a rise to 50 times more by the end of 2020. At CES, Impossible Foods debuted its latest product: Impossible Pork, the Impossible Breakfast Sandwich was added to Starbucks’ menus in June and Impossible Whoppers are now in 7,500 Burger Kings nationwide. She aims to always respond to attacks against Impossible products and clarify anything consumers may be confused about. "They did such a lame, dopey, sad job with such an easy-to-parody script," she told PRWeek. Thanks to Konrad’s quick thinking, Impossible Foods was able to create a video spoofing the Center for Consumer Freedom’s Super Bowl ad mocking its plant-based meat just one day before the big game. But its plant-based meat is a new product and some haters aren’t yet ready to accept it.Ī major part of Rachel Konrad’s job has been defending the company’s products and she does so with gusto. The company said it was increasing staffing at its Oakland, California, plant, which currently employs about 130 people and where production goes on 24 hours a day, seven days a week.Over the past two years, Impossible Foods has become a household name. Konrad said grilling season had increased the demand for the burgers, which Impossible Foods said could be used to make tacos, meatballs, lasagna and Bolognese sauce for pasta. “This, for us, is a permanent menu item.”Ī public relations firm for Red Robin said it was not immediately prepared to comment on Friday.
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“These are the same people who figured out how to make a plant-based protein look like beef, sizzle like beef and taste like beef,” he said. Richardson said White Castle was confident that Impossible Foods would be able to fulfill orders of the meatless sliders, which cost $1.99 each. “They try it and then they like it and want to buy more.” “People hear about it and they want to try it,” Richardson said. “For me, it wasn’t the greatest taste.”Ī top executive for White Castle, which is known for its bite-size burgers and its association with the stoner buddy comedy “Harold & Kumar Go to White Castle,” attributed the shortage to the burger’s popularity and a planned transition in the shape of its sliders.Ī square version of the mini-burger, which was previously round, will debut on Monday, said Jamie Richardson, a White Castle vice president. “I’m a carnivore, to be honest,” she said. At her restaurant, she said, the specialty patties cost an extra $3.50. Scanlon said her Red Robin location ran out of the meatless burgers about a week ago. Everybody who lives that lifestyle absolutely loves it.” “A lot of people have been asking for it, people that are vegetarians or vegans. “I can’t believe how many people are going crazy over it,” said Tricia Scanlon, a bartender at a Red Robin in West Babylon, New York. The company has experienced a 50% increase in revenue since it introduced the second version of its meatless burger in January, it said, and its signature burger is now on the menu at 9,000 restaurants.īut at a dozen White Castle and Red Robin locations across the United States, the much-discussed burgers were in scarce supply on Friday, when the eateries were contacted by The New York Times.
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Asias leading food startup, Next Gen Foods, aims to make the global food system sustainable and significantly improve public health by making delicious, nutritious meat from plants. “We definitely didn’t predict that demand would spike this quickly.”īecause it is a private company, Impossible Foods does not release production or sales figures. 28, 2021 /PRNewswire/ - Next Gen Foods has named former Tesla and Impossible Foods executive Rachel Konrad as its first independent board member. “We are not the ones who are saying, ‘Oh, Burger King gets it or this little mom-and-pop in Indianapolis gets it,” Rachel Konrad, a company spokeswoman, said. It uses more than 400 distributors and does not sell its burgers directly to restaurants and retailers, according to the company. Impossible Foods, a Redwood City, California, company that makes the patties from genetically engineered, soy-based heme protein, said that it was not playing favorites and that it was ramping up production of the burgers. The feeding frenzy comes after Burger King debuted the Impossible Whopper at 300 locations across the United States this spring and plans to roll it out at all 7,200 of its domestic restaurants by the end of the year. The popularity of the Impossible Burger, a plant-based creation that has created a sizzle, even among circumspect carnivores, has disrupted the supply chain of two major national chains, White Castle and Red Robin.
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Not since Harold and Kumar went to White Castle has there been such an insatiable hunger for burgers - but not for just any patty.